think don't drink and drive advert

Gianluca Di Tondo Senior Global Brand Director Heineken said. Blood Alcohol Content Beer Tequila Vodka Advertising Agency.


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Drink driving is illegal and puts lives at risk.

. Has launched a winter phase of its Pint Block campaign to shift attitudes and behaviours among young men towards drink driving. 1978 Think once think twice think bike. Each ad relates the Blood Alcohol Content with different acts of stupidity showing that is definitely not a good idea to drink and drive.

Far better visual than the similar ad youve got there. Following an earlier run in summer and autumn THINK. The ad includes what appears to be four hardcore Western Cape gangsters to show even they think drinking and driving is a bad idea reports Cape Talk.

People think its morally wrong to drink and drive. Dont drink and drive. If hes been drinking dont let him drive Through a combination of road safety campaigning and better enforcement road deaths due to.

This is quite a clever advert. Recall of drink drive advertising All Men 18-34 20 Dont drink and drive 18 12 It is dangerous 14 11 TV ads 11 10 Christmas campaign 6 8 Accidentscar crash 6 8 Description of BrendanIn the doghouse ad 5 7 Motorwayroad signs 5 6 Drink driving kills 8 6 Police Christmas campaign. When you drink your reaction time slows down.

Christmas Drink Drive campaign budget totals 783925. For our When You Drive Never Drink campaign to have impact we first needed to delve into the deep-rooted causes of drink-driving. These have been phenomenally successful in raising public awareness about the dangers of drinking and driving.

50 years of THINK. We as viewers are not being asked to drive sober we are being demanded. The most common answer will probably be drinking and driving campaigns.

Using this specific tactic helps to reflect the emotion that is meant to be presented within the advertisement. Your weight age sex and metabolism the rate your body uses energy. Male drivers aged 17-24 are over-represented in drink drive related road casualties.

Shown on UK TV. Think before you drink before you drive becomes the Christmas campaign slogan after research shows that deaths peak over the festive season. The ending statement is a very short imperative sentence that commands us not to drink and drive which reveals the seriousness that was meant to be depicted.

For a high-resolution copy of the advert. One member of the group in the front passenger seat says Gentlemen whos driving. Campaign starting today 7 December 2017.

Our global research discovered that while people dont set out to drink and drive often when were at the point of decision making our good intentions falter in the face of temptation. It is not possible to say how much alcohol you can drink and stay below the limit. Shown in the UK only.

A TV Advert I created to help prevent Drink DrivingClick here for more information about the cause. Yet the drink drive death toll has remained oddly constant at 540 a year since 1993. With the final frame driving home the point Dont ask a man to drink and drive its easy to.

Shock drink-drive ads target that deadly second drink. Tell your friends not to drink drive this festive period says latest THINK. Christmas drink-driving campaign for this year is being targeted at drivers who think that having just a couple of drinks is.

Drink drive deaths have plummeted over the past 20 years and the TV ads over the years must have contributed positively to such a significant change in attitude and behaviour. The way alcohol affects you depends on. Laws - Drink driving.

Because When you drink your reaction time slows down. For this years campaign which runs to January 1. DDB Buenos Aires Argentina Executive Creative Director.

TV advert - Moment of Doubt - will be aired 4 December to 23 December. Adrián Piattoni Facundo Varela. Drink Drive campaigns.

Binge drinking long-term health consequences of drinking impaired decision making personal vulnerability and advertising myths. If hes been drinking dont let him drive comes the warning.


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